Trusted by both MDs and CEOs seeking confidential advice, and working with departments to revamp or refresh strategy, Alison enjoys sharing her knowledge and is comfortable working with all key stakeholders across the business; from formulators to marketeers. Alison understands the challenges faced with developing and launching a brand, how to get a brand name recognised and ensuring the brand story is clear. Alison always has a commercial lens on any opportunity and can also support with ensuring a business is viable for sale or further investment.
With a wealth of experience that gives her a thorough understanding of what works in the industry, Alison uses these insights to inform future planning and launches. She can take products from initial concept phase through to execution and point of sale, advising on what is needed to ensure commercial success across all platforms.
