Trusted by both MDs and CEOs seeking confidential advice, and working with departments to revamp or refresh strategy, Alison enjoys sharing her knowledge and is comfortable working with all key stakeholders across the business; from formulators to marketeers. Alison understands the challenges faced with developing and launching a brand, how to get a brand name recognised and ensuring the brand story is clear. Alison always has a commercial lens on any opportunity and can also support with ensuring a business is viable for sale or further investment.
With a wealth of experience that gives her a thorough understanding of what works in the industry, Alison uses these insights to inform future planning and launches. She can take products from initial concept phase through to execution and point of sale, advising on what is needed to ensure commercial success across all platforms.
Alison’s broad range of beauty qualifications also allows founders to use her as a point of qualified reference in the event that they themselves are not beauty specialists. This can be particularly useful during the product development and formulation process, designing treatments, training and strategy for brands to exacting brand standards.
Often brought in as an expert to train trainers on products for big multi nationals like Philips and Lancôme, Alison can also support with developing original ideas for multi billion pound retailers such as QVC, where she has directly taken over £500 million in sales.
Alison can advise on every step of the brand journey and support in the following ways:
Board advisory
Start-up and growth strategy
Brand strategy and development
Commercial sales strategy
Product formulations
Staff and ambassador training
Multi-channel communications
Product and treatment design protocols
Troubleshooting
Analysis of retail performance
Consumer insights
Business Sale & Acquisition Strategy
Please contact Antonia Ralph on email antonia@independientedigital.com to discuss working with Alison.