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About Alison

“Having had no cosmetic work myself allows me to test and evaluate brands and products thoroughly, so that I truly know what results are achievable for people at home.”

Alison has worked with hundreds of brands, has tested thousands of products, treated tens of thousands of clients, advised hundreds of thousands of consumers both one to one and through her broadcasts and millions of people have followed her beauty expertise across TV, radio and social media.

From TV Presenting to brand consultancy and content creation, Alison is an award-winning qualified health & beauty expert. With over 40 years in the beauty industry and a mainstay on British Television, Alison is a voice of authority that both industry experts and followers trust.As an industry expert, Alison has held senior positions in prestige spas including Harrods, Gleneagles,St Andrews, Turnberry, Champneys, Ragdale Hall and Grayshott Hall as VIP facialist, designing treatment protocols and training therapists.As a consultant Alison has worked with brands such as Aveda, Lancôme, L’Oréal Group, Philips, IT Cosmetics, Korres, Jurlique, Nassif MD, Perricone, Espa, The Naked Pharmacy and L’Occitane. Alison has worked with retailers including No7 Beauty Company, Selfridges, House of Fraser and JLP for consulting, training and VIP events. Alison is probably best known for her role in setting up QVC in the UK with its original brand portfolio and subsequently presenting on air to the nation which she still does today. Alison continues to work directly with brands and retailers from start ups to global names through her consultancy business.Alison works closely with the British Beauty Council, CEW & BABTAC and has been a consultant to the health & beauty training board for industry standards. She continues to present training courses for brand owners and key staff in subjects such as compliance and commerciality in the multi-platform arena.
“Quotes from Lesley, Millie & Shannon”
“From Capital to Country, products and techniques need to be adapted to your lifestyle and budget.”

Today Alison splits her time between capital and country with a typical day involving riding her horses and walking her beloved dogs, creating content for brand partnerships, consulting for global beauty brands and testing the latest products and techniques and judging them against heritage formulas. Then later in the day Alison will apply a high fashion gloss look to share her knowledge across live TV for QVC Beauty and her social media platforms to promote beauty brands she loves, problem solve beauty concerns and sharing routines and results her audience can achieve in their own homes.