About Alison

Born in the North of England and now living in the South, Alison is an award-winning health and beauty expert and one of the most experienced and qualified professionals in the beauty industry.

A mainstay on British Television as the face of QVC Beauty, Alison is a voice of authority that both industry experts and followers trust.

Alison has been lucky enough to work with some of the best beauty brands in the world, starting as a celebrity facialist at Harrods Salon, then Grayshott Hall Medical Spa before becoming the youngest head of training at Clarins.  This led her to start a consultancy business, reporting at board level to Lancome and L’Oréal and working with The International Training Corporation, designing and conducting training courses. Her business grew to include consulting with the start-ups and training schools of ESPA, Aveda and L’Occitaine.

Alison continues to run a successful beauty brand consultancy business which includes a range of television shopping services, and is a successful influencer, working with brands to promote products via her social media platforms.

“If there’s one thing my experience in the beauty industry has taught me, it’s that a beauty regime should be as individual as you are.”


“Having had no cosmetic work myself allows me to test and evaluate brands and products thoroughly, so that I truly know what results are achievable for people at home.”

Alison has worked with hundreds of brands, has tested thousands of products, treated tens of thousands of clients, advised hundreds of thousands of consumers both one to one and through her broadcasts and millions of people have followed her beauty expertise across TV, radio and social media.

“From Capital to Country, products and techniques need to be adapted to your lifestyle and budget.”

Today Alison splits her time between capital and country with a typical day involving riding her horses and walking her beloved dogs, creating content for brand partnerships, consulting for global beauty brands and testing the latest products and techniques and judging them against heritage formulas. Then later in the day Alison will apply a high fashion gloss look to share her knowledge across live TV for QVC Beauty and her social media platforms to promote beauty brands she loves, problem solve beauty concerns and sharing routines and results her audience can achieve in their own homes.

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