“Having had no cosmetic work myself allows me to test and evaluate brands and products thoroughly, so that I truly know what results are achievable for people at home.”

Alison has worked with hundreds of brands, has tested thousands of products, treated tens of thousands of clients, advised hundreds of thousands of consumers both one to one and through her broadcasts and millions of people have followed her beauty expertise across TV, radio and social media.

“The Most Powerful Woman in British Beauty”
Daily Mail

Trusted by both MDs and CEOs seeking confidential advice, and working with departments to revamp or refresh strategy, Alison enjoys sharing her knowledge and is comfortable working with all key stakeholders across the business; from formulators to marketeers. Alison understands the challenges faced with developing and launching a brand, how to get a brand name recognised and ensuring the brand story is clear. Alison always has a commercial lens on any opportunity and can also support with ensuring a business is viable for sale or further investment.

As a beauty industry advisor and TV presenter, Alison’s unrivalled experience allows her to offer a broad suite of services to support television shopping launches and campaigns. She was instrumental 30 years ago in helping to set up the beauty area of QVC UK and has also trained presenters and presented herself around the world.

As a top selling author, Alison demystifies beauty and helps consumers to understand both their own regime and the industry to be savvy shoppers that get the results they are looking for.