Alison is best known for her live television beauty shows as the lead beauty presenter on QVC UK and has a long standing association with the company that launched the shopping channel sector into the UK market.
Her role was initially as consultant to the CEO, coming up with the concept of giving a voice and platform to top salon and retail sector cosmetic companies. This involved preparing a list of brands from her contacts in the industry and meeting with them, choosing products to supply QVC and then going onto demonstrating their excellence with on screen presentations.
“QVC continues to be very important as it gives me the opportunity to share the stories of beauty brands and de-mystify the beauty world. Alongside my other work in the industry this helps me connect with the customer and share my qualified advice to help them purchase the perfect product.”
The role quickly grew into becoming the on air guest for – and offering consultancy to – many of the beauty brands. She used her now expansive knowledge to choose the product demonstration and language that would best showcase their products, through Q&As and behind the scenes footage from labs, to truly bring a brand to life.
Alison’s proven sales strategy and presenting style enabled her to further her unrivalled beauty knowledge with access to thousands of products and hundreds of beauty brands, often being first to market in the UK launching brands such as L’Occitaine, Liz Earle, Tarte, Aveda, Laura Geller and It Cosmetics.
Both the European and US arms of QVC then brought Alison in for on air presentations and to share her successful strategies through the training of presenters and key staff. With an audience of millions, QVC is unrivalled in it’s genre of channels and has never been more successful, continuing as the UK’s number one shopping channel.
Now with her own YouTube channel , Alison shares her knowledge to help clients, followers and consumers understand their beauty concerns and subsequent results that they can achieve with a targeted combination of products and techniques.
To keep up to date with Alison’sTV appearances, follow her on her social media.