Born in the North of England and now living in the South, Alison is an award-winning health and beauty expert and one of the most experienced and qualified professionals in the beauty industry.
A mainstay on British Television as the face of QVC Beauty, Alison is a voice of authority that both industry experts and followers trust.
Alison has been lucky enough to work with some of the best beauty brands in the world, starting as a celebrity facialist at Harrods Salon, then Grayshott Hall Medical Spa before becoming the youngest head of training at Clarins. This led her to start a consultancy business, reporting at board level to Lancome and L’Oréal and working with The International Training Corporation, designing and conducting training courses. Her business grew to include consulting with the start-ups and training schools of ESPA, Aveda and L’Occitaine.
Alison continues to run a successful beauty brand consultancy business which includes a range of television shopping services, and is a successful influencer, working with brands to promote products via her social media platforms.
“If there’s one thing my experience in the beauty industry has taught me, it’s that a beauty regime should be as individual as you are.”
“Having had no cosmetic work myself allows me to test and evaluate brands and products thoroughly, so that I truly know what results are achievable for people at home.”
Alison has worked with hundreds of brands, has tested thousands of products, treated tens of thousands of clients, advised hundreds of thousands of consumers both one to one and through her broadcasts and millions of people have followed her beauty expertise across TV, radio and social media.
“From Capital to Country, products and techniques need to be adapted to your lifestyle and budget.”
Today Alison splits her time between capital and country with a typical day involving riding her horses and walking her beloved dogs, creating content for brand partnerships, consulting for global beauty brands and testing the latest products and techniques and judging them against heritage formulas. Then later in the day Alison will apply a high fashion gloss look to share her knowledge across live TV for QVC Beauty and her social media platforms to promote beauty brands she loves, problem solve beauty concerns and sharing routines and results her audience can achieve in their own homes.
Alison’s Beauty Philosophy
Alison’s beauty knowledge is based on tried and trusted products and techniques and she is famously able to customise regimes for all people and all budgets. This means that she can give advice on a high maintenance, high price, high result beauty regime but is just as happy to give advice on a few key products in a lower price point for a simple, but much cherished regime that is dependable and affordable.
Firmly against the need for surgery and injectables, unless advised by a doctor or GP, Alison promotes the authentic results that her audience can achieve in their own homes using the beauty products, treatments and techniques she recommends through her research and testing, and revels in sharing these findings.
“I’ve seen fantastic results with topical application beauty products, it’s just about using the right ingredients at the potent concentration and with the correct application techniques.”
“My business has continued to increase over the years, without advertising, I put this down to my honesty and integrity – this may have lost me quite a few jobs in the past but I believe in the long run has resulted in fantastic working relationships with top brands and my peers in the industry.”
Alison loves to share her knowledge and teach techniques which often don’t require buying additional product and how and when to use what consumers already have at home to greater effect in their own regime.
Today social media has become invaluable for Alison in sharing her knowledge and philosophy further through regular Q&As and recommendations, allowing her direct access to audience concerns and giving them much trusted advice.
Television & Media
Best known for her live television beauty shows as the lead beauty presenter on QVC UK, Alison and has a long standing association with the company that launched the shopping channel sector into the UK market.
“QVC continues to be very important as it gives me the opportunity to share the stories of beauty brands and de-mystify the beauty world. Alongside my other work in the industry this helps me connect with the customer and share my qualified advice to help them purchase the perfect product.”
With a longstanding career on live television, Alison is ASA & OFCOM compliant with experience also in radio, live audience television, outside and pre-recorded broadcast in the UK, Europe and America.
As an industry voice Alison has hosted consumer, PR and trade events, both small and large and regularly works as a judge and presenter for industry wide awards.
Alison is available for a selection of opportunities including:
Live and virtual industry events
Presentations – Awards and Corporate
TV & Radio
Alison is represented for TV work by Independiente Digital – please contact Antonia Ralph on email@example.com