Her beauty knowledge is based on tried and trusted ingredients and techniques and she is famously able to customise regimes for all people and all budgets. This means that she can give advice on a high maintenance, high price, high result beauty regime but is just as happy to give advice on a few key products in a lower price point for a simple, but much cherished regime that is dependable and affordable.
“I’ve seen fantastic results with topical application beauty products, it’s just about using the right ingredients at the potent concentration and with the correct application techniques.”
Alison has been lucky enough to work with some of the best beauty brands in the world, whether being a celebrity facialist at Harrods Salon and Grayshott Hall Medical Spa to being the youngest head of training at Clarins. Following this she then started her successful consultancy business where she reported at board level to such brands as Lancome and L’oreal where she trained the trainers, The International Training Corporation, designing and conducting training courses and being involved in consulting with the start ups and training schools of ESPA, Aveda and L’Occitaine amongst others.
All this experience gave her a standing in the industry which has allowed her to continue her honesty behind the scenes in that she only works with companies she believes in. This philosophy soon had brands asking her to represent them through media which then developed a role as being an independent qualified beauty expert.
“My business has continued to increase over the years, without advertising, I put this down to my honesty and integrity – this may have lost me quite a few jobs in the past but I believe in the long run has resulted in fantastic working relationships with top brands and my peers in the industry.”
She loves to share her knowledge and teach techniques which often don’t require buying any more product as she believes that sometimes it’s more about how and when you use what you’ve already got to greater effect in your own regime.
Today social media has become invaluable for Alison in sharing her knowledge and philosophy further through regular Q&A’s, allowing her access to customers and followers concerns and in return giving them much trusted advice.